KHAIRUNNISA NASUTION; HANNY FADILLAH; FATHUL ARZAQ. Enhancing Competitiveness through Marketing Strategy Optimization and Product Innovation: Evidence from Choco Bakery. Young Journal of Social Sciences and Humanities, [S. l.], v. 1, n. 1, p. 262–274, 2025. Disponível em: https://journal.sufiya.org/index.php/yjssh/article/view/240. Acesso em: 11 feb. 2026.